{"id":22852,"date":"2024-09-17T05:41:52","date_gmt":"2024-09-17T05:41:52","guid":{"rendered":"https:\/\/zebpay.com\/au\/?p=22852"},"modified":"2024-12-31T06:24:16","modified_gmt":"2024-12-31T06:24:16","slug":"a-comprehensive-tutorial-on-nft-marketing","status":"publish","type":"post","link":"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing","title":{"rendered":"A Comprehensive Tutorial on NFT Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#The_Basics_of_NFT_Marketing\" title=\"The Basics of NFT Marketing\">The Basics of NFT Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Different_Strategies_for_NFT_Marketing\" title=\"Different Strategies for NFT Marketing\">Different Strategies for NFT Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Pre-Launch_Marketing_Strategies\" title=\"Pre-Launch Marketing Strategies\">Pre-Launch Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Launch_Day_Strategies\" title=\"Launch Day Strategies\">Launch Day Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Post-Launch_Engagement\" title=\"Post-Launch Engagement\">Post-Launch Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Advantages_and_Disadvantages_of_NFT_Marketing\" title=\"Advantages and Disadvantages of NFT Marketing\">Advantages and Disadvantages of NFT Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Advantages\" title=\"Advantages\">Advantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Disadvantages\" title=\"Disadvantages&nbsp;\">Disadvantages&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Measuring_Success_and_Adaptation_of_NFT_Marketing\" title=\"Measuring Success and Adaptation of NFT Marketing\">Measuring Success and Adaptation of NFT Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Key_Performance_Indicators_KPIs\" title=\"Key Performance Indicators (KPIs)\">Key Performance Indicators (KPIs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Audience_Feedback_and_Sentiment\" title=\"Audience Feedback and Sentiment&nbsp;&nbsp;\">Audience Feedback and Sentiment&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Market_Trends_and_Competitor_Analysis\" title=\"Market Trends and Competitor Analysis\">Market Trends and Competitor Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Strategy_Adaptation\" title=\"Strategy Adaptation\">Strategy Adaptation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#The_Future_of_NFT_Marketing\" title=\"The Future of NFT Marketing\">The Future of NFT Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zebpay.com\/au\/blog\/a-comprehensive-tutorial-on-nft-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the advent of digital assets, various sectors have discovered new and innovative use cases. From a marketing perspective, non-fungible tokens (NFTs) have emerged to provide creators and brands with new marketing prospects. Apart from ensuring ownership of digital goods, NFTs also create new opportunities for engagement, monetisation, and brand differentiation. As NFTs increase in popularity, the need to master NFT marketing will also grow in importance. This article aims to understand how NFT marketing can build hype, engage with audiences, and drive sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics_of_NFT_Marketing\"><\/span><strong>The Basics of NFT Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Component<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td><em>Building a Strong Brand Identity<\/em><\/td><td>Includes defining one\u2019s project mission, visual style, and unique value proposition.<\/td><\/tr><tr><td><em>Identifying One\u2019s Target Audience<\/em><\/td><td>Understanding the most likely demographic to be interested in NFTs, which include collectors, gamers, or art enthusiasts.<\/td><\/tr><tr><td><em>Choosing the Right Platforms<\/em><\/td><td>Choosing platforms which align with one\u2019s goals, such as <a href=\"https:\/\/zebpay.com\/blog\/opensea-the-nft-marketplace\">OpenSea<\/a> &amp; Rarible for listing and selling <a href=\"https:\/\/zebpay.com\/blog\/introduction-to-nfts\">NFTs<\/a>, and Twitter &amp; Discord for community development.<\/td><\/tr><tr><td><em>Leveraging Influencers &amp; Partnerships<\/em><\/td><td>Collaborations with influencers, belonging to the NFT space, for endorsements to expand reach.&nbsp;<\/td><\/tr><tr><td><em>Ongoing Promotion &amp; Engagement<\/em><\/td><td>Post-launch, the objective is to engage with the community and continue with NFT promotions, through regular updates, new releases, and active participation in relevant discussions.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Strategies_for_NFT_Marketing\"><\/span><strong>Different Strategies for NFT Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Launch_Marketing_Strategies\"><\/span><strong>Pre-Launch Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Teasers and Sneak Peeks: <\/strong>Showcasing previews or limited information about upcoming NFTs.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Influencer Partnerships: <\/strong>Having partnerships, with influencers in the crypto space, to extend reach.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Community Building: <\/strong>Growing and nurturing a community around the NFT project before its launch.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Day_Strategies\"><\/span><strong>Launch Day Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Maximising Traction:<\/strong> Offering strategies, such as countdowns, live streams, or exclusive early access, for building momentum around the NFT drop.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Collaborative Launches: <\/strong>Partnering with other creators, artists, or brands for joint drops to increase visibility.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Special Offers:<\/strong> Introduction of incentives such as limited-edition releases, exclusive content, or future perks for early buyers.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-Launch_Engagement\"><\/span><strong>Post-Launch Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Maintaining Community Engagement:<\/strong> Ensuring that the relationship with the community continues, post-launch, through updates on future <a href=\"https:\/\/zebpay.com\/blog\/what-is-a-crypto-airdrop\">airdrops<\/a> and events.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Leveraging Secondary Market Sales:<\/strong> Explaining how NFT creators can benefit from resale royalties and tips on fostering secondary market demand.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Continuous Promotion: <\/strong>Offer guidance on continuous content creation, new collaborations, and promotions to keep the NFTs relevant over time.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_and_Disadvantages_of_NFT_Marketing\"><\/span><strong>Advantages and Disadvantages of NFT Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages\"><\/span><strong>Advantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Enhanced Brand Visibility:<\/strong> It can cause a significant increase in brand awareness, along with attracting attention from media, influencers, and potential customers.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>New Revenue Streams:<\/strong> NFTs offer unique monetisation opportunities, including initial sales, secondary market royalties, and exclusive experiences, for creators and brands.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Innovation and Differentiation: <\/strong>Inculcating NFTs into market tactics can enable brands to differentiate themselves from competitors, as it can set a brand apart.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages\"><\/span><strong>Disadvantages&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Market Volatility: <\/strong>On account of volatility, trends of the NFT market can become difficult to predict, resulting in challenges around forecast success and return on investment (ROI).<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Regulatory Uncertainty:<\/strong> Compliance can be a challenge, due to the evolving nature of the NFT regulatory landscape.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Success_and_Adaptation_of_NFT_Marketing\"><\/span><strong>Measuring Success and Adaptation of NFT Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Performance_Indicators_KPIs\"><\/span><strong>Key Performance Indicators (KPIs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sales Volume: <\/strong>To ascertain market interest and financial success, it\u2019ll be important to track the sale of NFTs, both initially and in secondary markets.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Revenue Generated: <\/strong>For understanding the profitability part of an NFT campaign, it\u2019ll come down to the measurement of total earnings from primary sales and resale royalties.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Engagement Metrics: <\/strong>Monitoring audience interactions, such as likes, shares, comments, and participation in community activities<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience_Feedback_and_Sentiment\"><\/span><strong>Audience Feedback and Sentiment&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customer Reviews and Comments:<\/strong> Analysing feedback on social media and NFT platforms to understand customer satisfaction and identify improvement areas.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Sentiment Analysis: <\/strong>Using sentiment analysis tools to gauge the overall mood surrounding an NFT launch.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Trends_and_Competitor_Analysis\"><\/span><strong>Market Trends and Competitor Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Industry Trends:<\/strong> Staying informed about current NFT trends for one to improvise on their marketing strategies and remain competitive.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Competitor Performance: <\/strong>Analysing how similar NFT projects are performing, and comparing their strategies to identify potential opportunities.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_Adaptation\"><\/span><strong>Strategy Adaptation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A\/B Testing:<\/strong> Experimenting with different marketing strategies, using A\/B testing, which can help identify yield-generating approaches.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Iterative Improvements:<\/strong> The need arises to, continuously, refine marketing strategies based on performance data and feedback.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Post-Launch Engagement:<\/strong> Keep your audience engaged by regularly offering updates, exclusive content, or new releases.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_NFT_Marketing\"><\/span><strong>The Future of NFT Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><em>Integration with the Metaverse<\/em><\/td><td>As virtual worlds and the <a href=\"https:\/\/zebpay.com\/in\/blog\/what-is-metaverse\">metaverse <\/a>expand, NFTs will play a central role in digital ownership and identity.<\/td><\/tr><tr><td><em>Wider Industry Adoption<\/em><\/td><td>Broader adoption of NFTs can create diverse marketing opportunities, to become a standard application for customer application and brand building.<\/td><\/tr><tr><td><em>Personalised Customer Experiences<\/em><\/td><td>Through exclusive memberships, VIP access, and customisable digital goods, brands can offer personalised experiences to customers.<\/td><\/tr><tr><td><em>Sustainable NFTs<\/em><\/td><td>Growing demand for NFTs will have the requirement of ensuring that they\u2019re eco-friendly, which can be done through greener blockchains.<\/td><\/tr><tr><td><em>NFTs as Loyalty Programs<\/em><\/td><td>Traditional loyalty programs can undergo a revamp using NFTs, which can offer unique digital rewards and tokens.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>NFT marketing offers a unique opportunity for brands, manufacturers, and entrepreneurs to participate in the growing digital economy. With the right strategies, such as building a strong brand, engaging with the community, utilising special events, and remaining efficient, the NFT market can generate significant growth, visibility, and revenue. As the market becomes more competitive, it becomes important to understand how to measure success and adapt your strategy. Embracing innovation and staying agile should enable NFT to unlock its full potential, and position itself for long-term success in this exciting and ever-changing space.<\/p>\n\n\n\n<p><br>In the grand scheme of things, <a href=\"https:\/\/zebpay.com\/blog\">ZebPay blogs<\/a> are here to provide you with crypto wisdom. Click on the button below and discover endless features on ZebPay!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/connect.zebpay.com\/account\/login?returnUrl=%2Fconnect%2Fauthorize%2Fcallback%3Fclient_id%3Deee7baaa-9d6c-43f1-9eb6-8174f62cd244%26redirect_uri%3Dhttps%253A%252F%252Fzebpay.com%252Fapp%26response_type%3Did_token%2520token%26scope%3Dopenid%2520profile%2520wallet%253Atransactions%253Aread%2520trade%253Aread%2520trade%253Acreate%2520wallet%253Aaddress%253Acreate%2520wallet%253Aaddress%253Aread%2520wallet%253Atransactions%253Asend%26state%3Dfcf813bfa285406cbf1a838575068e8f%26nonce%3Db0c46570c6a94af5b14e78921d8bf508\" target=\"_blank\" rel=\"noreferrer noopener\">TRADE NOW<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction With the advent of digital assets, various sectors have discovered new and innovative use cases. From a marketing perspective, non-fungible tokens (NFTs) have emerged to provide creators and brands with new marketing prospects. Apart from ensuring ownership of digital goods, NFTs also create new opportunities for engagement, monetisation, and brand differentiation. As NFTs increase [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":22853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[278],"class_list":["post-22852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto","tag-nft"],"acf":[],"_links":{"self":[{"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/posts\/22852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/comments?post=22852"}],"version-history":[{"count":2,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/posts\/22852\/revisions"}],"predecessor-version":[{"id":23348,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/posts\/22852\/revisions\/23348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/media\/22853"}],"wp:attachment":[{"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/media?parent=22852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/categories?post=22852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebpay.com\/au\/wp-json\/wp\/v2\/tags?post=22852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}