Fully Faltoo: Viacom18’s NFT marketplace

Viacom18 had ventured into the NFT marketplace frenzy by announcing the launch of its NFT marketplace called Fully Faltoo NFT. This is India’s first venture into the NFT marketplaces space. The effort has been made possible by GuardianLink.io, an NFT marketplace technology provider. 

NFT marketplaces are everywhere right now. And for good reason too, they are providing immense value to not just the artists but their owners as well. Globally they are sparking interest in artists, comedians, actors, business, and whatnot. But, now it is India’s turn for an NFT marketplace. With Viacom18’s help, India has also listed its name in countries with their own NFT marketplaces! Fully Faltoo NFT is an NFT marketplace created by Viacom18. This shows India’s interest in NFT art. However, what it truly reflects is the adoption of blockchain technology and its offshoots in India. Many people consider India to be the mecca of web 3.0 technology. This prediction is yet to unfold itself. Let’s start breaking down what India’s own NFT marketplace is, how it came about and what we can expect in the coming month. 

What is Fully Faltoo NFT?

It is an NFT marketplace that has been created by Viacom18’s Youth, Music and English Entertainment (YME) cluster. They have geared up to engage with the rapidly growing digital space by announcing the launch of Fully Faltoo NFT. The marketplace is set to go live on 14th February 2022.  Viacom18 is an Indian TV company that is a joint venture between TV18 and ViacomCBS based in Mumbai.

Technical support to develop the NFT marketplace has been provided by GuardianLink.io which helped Viacom18 set it up. GuardianLink is a pioneer and innovator of NFT Technologies. The NFT marketplace is fully secure due to GuardianLink.io Anti-RIP NFT technology. The Anti-RIP NFT technology helps users to secure their NFT assets, intercept counterfeit and protect users’ value. Not just that, you can stay completely secure owing to the security layers by GuardianLink. The layer ensures the security of minting, transferring and storing NFTs.   

What will Fully Faltoo NFT offer? 

The value proposition is clear. Just like any other NFT marketplace place, it will allow users to mint, sell and buy NFTs. The NFT marketplace is set to bring together brands from the YME portfolio like MTV, Colors Infinity, Vh1 and Comedy Central. Major Indian artists, brands, celebrities etc will also jump in to create and own the NFTs on Fully Faltoo NFT. It will also offer a diverse range of digital collectables offered by big names in India. We expect to relive the iconic pop culture reference from Roadies and Bakra too. Users will be able to collect NFTs using a custodian wallet after registering on the platform. 

This will be the coolest venture in all the history of the NFT marketplace. If you want to be a part of the revolution and start ahead of the curve join in now! Fully Faltoo NFT is the way to go for Indian’s owing NFTs. 

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