{"id":14483,"date":"2022-01-21T01:04:48","date_gmt":"2022-01-20T19:34:48","guid":{"rendered":"https:\/\/zebpay.com\/?p=14483"},"modified":"2022-01-21T01:04:48","modified_gmt":"2022-01-20T19:34:48","slug":"fully-faltoo-viacom18s-nft-marketplace","status":"publish","type":"post","link":"https:\/\/zebpay.com\/in\/blog\/fully-faltoo-viacom18s-nft-marketplace","title":{"rendered":"Fully Faltoo: Viacom18\u2019s NFT marketplace"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zebpay.com\/in\/blog\/fully-faltoo-viacom18s-nft-marketplace\/#What_is_Fully_Faltoo_NFT\" title=\"What is Fully Faltoo NFT?\">What is Fully Faltoo NFT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zebpay.com\/in\/blog\/fully-faltoo-viacom18s-nft-marketplace\/#What_will_Fully_Faltoo_NFT_offer\" title=\"What will Fully Faltoo NFT offer?&nbsp;\">What will Fully Faltoo NFT offer?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Viacom18 had ventured into the NFT marketplace frenzy by announcing the launch of its NFT marketplace called Fully Faltoo NFT. This is India\u2019s first venture into the NFT marketplaces space. The effort has been made possible by GuardianLink.io, an NFT marketplace technology provider.\u00a0<\/strong><\/p>\n\n\n\n<p>NFT marketplaces are everywhere right now. And for good reason too, they are providing immense value to not just the artists but their owners as well. Globally they are sparking interest in artists, comedians, actors, business, and whatnot. But, now it is India\u2019s turn for an <a href=\"https:\/\/zebpay.com\/blog\/an-introduction-to-nfts\/\">NFT<\/a> marketplace. With Viacom18\u2019s help, India has also listed its name in countries with their own NFT marketplaces! Fully Faltoo NFT is an NFT marketplace created by Viacom18. This shows India\u2019s interest in NFT art. However, what it truly reflects is the adoption of blockchain technology and its offshoots in India. Many people consider India to be the mecca of web 3.0 technology. This prediction is yet to unfold itself. Let\u2019s start breaking down what India\u2019s own NFT marketplace is, how it came about and what we can expect in the coming month.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-fully-faltoo-nft\"><span class=\"ez-toc-section\" id=\"What_is_Fully_Faltoo_NFT\"><\/span>What is Fully Faltoo NFT?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is an NFT marketplace that has been created by <a href=\"https:\/\/www.viacom18.com\/\" target=\"_blank\" rel=\"noopener\">Viacom18<\/a>\u2019s Youth, Music and English Entertainment (YME) cluster. They have geared up to engage with the rapidly growing digital space by announcing the launch of Fully Faltoo NFT. The marketplace is set to go live on 14th February 2022.\u00a0 Viacom18 is an Indian TV company that is a joint venture between TV18 and ViacomCBS based in Mumbai.<\/p>\n\n\n\n<p>Technical support to develop the NFT marketplace has been provided by <a href=\"https:\/\/www.guardianlink.io\/\" target=\"_blank\" rel=\"noopener\">GuardianLink.io<\/a> which helped Viacom18 set it up. GuardianLink is a pioneer and innovator of NFT Technologies. The NFT marketplace is fully secure due to GuardianLink.io Anti-RIP NFT technology. The Anti-RIP NFT technology helps users to secure their NFT assets, intercept counterfeit and protect users\u2019 value. Not just that, you can stay completely secure owing to the security layers by GuardianLink. The layer ensures the security of minting, transferring and storing NFTs.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-will-fully-faltoo-nft-offer\"><span class=\"ez-toc-section\" id=\"What_will_Fully_Faltoo_NFT_offer\"><\/span>What will Fully Faltoo NFT offer?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The value proposition is clear. Just like any other NFT marketplace place, it will allow users to mint, sell and buy NFTs. The NFT marketplace is set to bring together brands from the YME portfolio like MTV, Colors Infinity, Vh1 and Comedy Central. Major Indian artists, brands, celebrities etc will also jump in to create and own the NFTs on Fully Faltoo NFT. It will also offer a diverse range of digital collectables offered by big names in India. We expect to relive the iconic pop culture reference from Roadies and Bakra too. Users will be able to collect NFTs using a custodian wallet after registering on the platform.&nbsp;<\/p>\n\n\n\n<p>This will be the coolest venture in all the history of the NFT marketplace. If you want to be a part of the revolution and start ahead of the curve join in now! Fully Faltoo NFT is the way to go for Indian\u2019s owing NFTs.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom18 had ventured into the NFT marketplace frenzy by announcing the launch of its NFT marketplace called Fully Faltoo NFT. This is India\u2019s first venture into the NFT marketplaces space. The effort has been made possible by GuardianLink.io, an NFT marketplace technology provider.\u00a0 NFT marketplaces are everywhere right now. And for good reason too, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[14],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts\/14483"}],"collection":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/comments?post=14483"}],"version-history":[{"count":0,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts\/14483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/media\/14484"}],"wp:attachment":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/media?parent=14483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/categories?post=14483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/tags?post=14483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}