{"id":19099,"date":"2022-09-01T11:48:36","date_gmt":"2022-09-01T11:48:36","guid":{"rendered":"https:\/\/zebpay.com\/in\/?p=19099"},"modified":"2022-09-01T11:48:36","modified_gmt":"2022-09-01T11:48:36","slug":"top-5-brands-using-nfts-for-propmotions","status":"publish","type":"post","link":"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions","title":{"rendered":"Top 5 Brands Using NFTs For Promotions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#1_Coca-Cola\" title=\"1. Coca-Cola&nbsp;\">1. Coca-Cola&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#2_Nike\" title=\"2. Nike&nbsp;\">2. Nike&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#3_Lamborghini\" title=\"3. Lamborghini&nbsp;\">3. Lamborghini&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#4_Burger_King\" title=\"4. Burger King\">4. Burger King<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#5_Samsung\" title=\"5. Samsung\">5. Samsung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zebpay.com\/in\/blog\/top-5-brands-using-nfts-for-propmotions\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Promotion of a product or service is a key part of the Marketing mix. From brochures to Digital Advertising, companies have found innovative ways to broadcast their messages. NFTs are the latest addition to the array of marketing options. NFTs are a powerful tool to engage super fans. NFTs are unique by definition. This quality of exclusivity and uniqueness makes NFT marketing a powerful tool for brand awareness.<\/p>\n\n\n\n<p>Out of the many products and services available to people today, the need to be heard is the most vital for consumer brands. This is because of the route to market for these companies. Their revenues directly come from everyday retail consumers. The needs and wants of retail consumers are dynamic, and this pushes consumer brands to innovate in all areas of their marketing mix.<\/p>\n\n\n\n<p>Brands like Coca-Cola, Marlboro, and Kodak have defined advertising and were always at the forefront of innovative marketing. Today let us explore NFT promotion activities of five consumer brands that have changed the advertising landscape and inspired the rest to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Coca-Cola\"><\/span><strong>1. Coca-Cola<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In July 2021, Coca-Cola released 4 NFTs. Each NFT created a multi-sensorial experience and unlocked surprises for the owners on the reveal. Coca-Cola partnered with Decentraland, one of the leading names in Metaverse innovations to make this happen. One of the NFTs had a Coca-Cola bubble jacket that can be worn by the character in Decentraland.&nbsp;<\/p>\n\n\n\n<p>On international friendship day, Coca-Cola auctioned these NFTs on the Open Sea platform, and the collected revenue was used to fund the Special Olympics. The winning bidder also won a Coca-Cola refrigerator.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Coca-Cola-NFT-Website-1.jpg\" alt=\"Coca Cola NFT\" class=\"wp-image-19097\" srcset=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Coca-Cola-NFT-Website-1.jpg 800w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Coca-Cola-NFT-Website-1-300x188.jpg 300w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Coca-Cola-NFT-Website-1-768x480.jpg 768w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Coca-Cola-NFT-Website-1-150x94.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Nike\"><\/span><strong>2. Nike<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nike has been a pioneer of remarkable advertising. Its landmark \u201c Just do it \u201c campaign has not only sent shockwaves in the ad landscape but also made a deep cultural impact.&nbsp;<\/p>\n\n\n\n<p>Nike has recently acquired the RFTKT studios which specialise in the creation of cutting-edge collectibles. These collectibles include sneakers and shoes in the form of <a href=\"https:\/\/zebpay.com\/in\/blog\/an-introduction-to-nfts\" target=\"_blank\" rel=\"noreferrer noopener\">NFTs<\/a>. Now, imagine an avatar in the metaverse wearing a Nike sneaker, and what if this sneaker is the only available model to be ever made? It&#8217;s exciting to think of the possibilities that this collaboration can create.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks-1024x569.jpg\" alt=\"Nike NFT\" class=\"wp-image-19094\" srcset=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks-1024x569.jpg 1024w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks-300x167.jpg 300w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks-768x427.jpg 768w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks-150x83.jpg 150w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/Nike-cryptokicks.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lamborghini\"><\/span>3. Lamborghini&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to exclusivity there are very few brands that come into the same conversation as Lamborghini. Lamborghini has released 5 limited edition space-themed NFTs as a part of their \u201c Epic road trip\u201d campaign. Lamborghini has collaborated with NFT pro, an enterprise-level NFT creation organisation to get this campaign rolling.<\/p>\n\n\n\n<p>One of the NFTs is a jaw-dropping image of a Lamborghini Aventador shredding in space. What\u2019s special about this image is the fact that it is a culmination of 1500 real pictures of the Lamborghini car parts.&nbsp;<\/p>\n\n\n\n<p>This NFT is linked to an actual physical key component that has been sent to the International space station and brought back. The physical component is linked to the digital artwork through a QR code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo-1024x576.jpg\" alt=\"Lamborghini NFT\" class=\"wp-image-19096\" srcset=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo-1024x576.jpg 1024w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo-300x169.jpg 300w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo-768x432.jpg 768w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo-150x84.jpg 150w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/lambo.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Burger_King\"><\/span>4. Burger King<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Burger King launched an NFT campaign called \u201c Keep it real Meals\u201d in partnership with the NFT platform Sweet. Burger King has collaborated with three singers &#8211; Nelly, LILHUDDY, and Anitta for this campaign. Each singer has three collectibles by their name.&nbsp;<\/p>\n\n\n\n<p>When a customer buys a Burger King meal in any of the participating restaurants, he\/she will get an option to select one of the three boxes. Each box has a QR code. On scanning it the customer is awarded an NFT. Now the customer must find two more NFTs of the same series and on collecting all three, he\/she is rewarded with a fourth surprise NFT. Customers can also win free whopper burgers for an entire year for collecting all three NFTs. Winners can also catch up with the singer on a Video call as a part of the campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-1024x1024.png\" alt=\"Burger king NFT\" class=\"wp-image-19093\" srcset=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-1024x1024.png 1024w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-300x300.png 300w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-150x150.png 150w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-768x768.png 768w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw-96x96.png 96w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/1_VUscMEyK02xxZ81Y9ksyDw.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Samsung\"><\/span>5. Samsung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Samsung has always been vocal about its support for Crypto innovations. Samsung in partnership with Nifty Gateway, an NFT marketplace by Gemini, is launching a Smart TV NFT platform in its premium range of TVs. Users can browse and purchase NFTs on Smart TVs. This innovation is the first of its kind and no other TV brand has done this yet. Consumers have access to more than 5000+ digital artworks. Some of the artists are marquee names such as Beeple, whose NFT shot the entire industry into the limelight.&nbsp;<\/p>\n\n\n\n<p>Samsung aims to enable a billion people to access this art.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small-1024x570.jpg\" alt=\"Samsung NFT\" class=\"wp-image-19095\" srcset=\"https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small-1024x570.jpg 1024w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small-300x167.jpg 300w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small-768x428.jpg 768w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small-150x84.jpg 150w, https:\/\/zebpay.com\/in\/wp-content\/uploads\/2022\/09\/nftsamsungtv_small.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Read about: <a href=\"https:\/\/zebpay.com\/in\/blog\/complete-guide-to-nft-investing\" target=\"_blank\" rel=\"noreferrer noopener\">Hacks For Finding NFT Projects: Complete Guide To NFT Investing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With big brands venturing into the NFT space, the others in the Industry are bound to follow or at least draw inspiration from the competition. NFTs have tremendous potential to create a buzz in the media and grab consumer attention. They are also tools of exclusivity which mean a lot to super-fans. It is projected that the NFT market is set to grow at a CAGR of 30% year on year. Growth coupled with the willingness to adapt to this new technology might soon make NFT marketing part of every brand&#8217;s marketing checklist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotion of a product or service is a key part of the Marketing mix. From brochures to Digital Advertising, companies have found innovative ways to broadcast their messages. NFTs are the latest addition to the array of marketing options. NFTs are a powerful tool to engage super fans. NFTs are unique by definition. This quality [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[14],"tags":[286,285],"acf":[],"_links":{"self":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts\/19099"}],"collection":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/comments?post=19099"}],"version-history":[{"count":0,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/posts\/19099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/media\/19098"}],"wp:attachment":[{"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/media?parent=19099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/categories?post=19099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zebpay.com\/in\/wp-json\/wp\/v2\/tags?post=19099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}