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Buy, Sell and Trade Basic Attention Token

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What is Basic Attention Token?

  • A coin for blockchain based digital advertising.
  • Basic Attention Token aims to radically improve the efficiency of digital advertising by creating a token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
  • The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

Why buy BAT?

  • “If a product is free or has no discernible charges, then my friend, you are the product”
  • This little piece of wisdom is often found in Reddit threads talking about too-good-to-be-true apps, and aptly sums up the state of online advertising today. We find ads intrusive, an annoyance that must be removed or ignored as quickly as possible.
  • The Basic Attention Token (BAT) aims to help both advertisers and users better value an individual’s attention. Offered as part of the Brave browser’s rewards program, users receive 70% of an ad’s revenue share in BAT. This makes for a more empowered user, who is more likely to respond to the ads they are shown.

Where to Buy BAT in India?

  • ZebPay is one of India’s oldest and most trusted cryptocurrency exchanges which helps you to buy digital currencies like bitcoin, ether, BAT and many more. We make your experience simple but focus on the robust security measures of your crypto wallet.

How to Buy BAT in India?

  • It’s very simple to start investing in BAT with ZebPay crypto exchange. All you need is to install the zebPay app and get your KYC verification done in a few simple steps. You are set to buy, sell and trade BAT.


Check and compare the BAT to INR price. Explore more on candle charts, depth charts, last price and volume.
BAT is an ERC20 token and can be stored with wallets supporting ethereum blockchain. It can be stored on crypto exchanges like ZebPay, Brave wallet and hardware wallets like – Ledger Nano S and Trezor.
BAT is an Ethereum-based token for the brave browser, an open source, privacy centered and decentralized ad exchange platform. Brave browser is designed especially for ad tracking blocker and user’s private data safety.

Getting Started

1. Create an Account

Register with your phone number, and submit your KYC documents

2. Make a Deposit

Add crypto to your ZebPay wallet, or link your bank account to buy crypto for the first time

3. Start Trading!

You can even buy Bitcoin in fractions, for as little as a ₹100!

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