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What is Basic Attention Token?

A coin for blockchain based digital advertising.

  • Basic Attention Token aims to radically improve the efficiency of digital advertising by creating a token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
  • The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

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