Why buy ENS?
1) With ENS, you can buy and own any domain for yourself the same way you would buy a website domain name.
2) Today, to send anyone crypto, you need to have their wallet’s blockchain address, which is even longer and trickier than an IP address. Ethereum Name Service hopes to do away with this by enabling people to register their blockchain addresses as .eth domains.
About ENS
1) ENS maps human-readable names like ‘zebpay.eth’ to identifiers which can be read by machines, like Ethereum addresses, cryptocurrency wallets and website metadata.
2) The project’s goal is similar to DNS, the Internet’s Domain Name Service. In the early days of the Internet, you would have to enter a numeric IP address to find the content you wanted. Now? Just write the site’s name down!