Red portfolios, trendlines pointing downwards, fear, uncertainty, and doubt (FUD) are just a few characteristics of a bear market and nothing describes the current state of the crypto market better. Just like any other financial market, the crypto and digital assets market is undergoing a correction, which is a recurring phenomenon and will be for ages to come.
While everyone settles in for a cold winter, we’ll try and explain how we plan to weather this storm with you and ensure that you come out of it stronger than before.
As with any market, there’ll be ups and downs. But our mission remains the same – To support you, the crypto investor
At the centre of all successful marketing practices is an all-encompassing focus on you, the user. In order to ensure that we do right by you, we humbly try to understand how a variety of our users may be dealing with red ledgers and a general sense of vulnerability brought on by the volatility in the market. Not unlike yourselves, we have put our faith in the crypto and digital asset industry ourselves.
As a result, empathy is now the cornerstone of our efforts. Our focus has shifted from onboarding new users to helping our current users optimise their investment strategy via methods such as rupee cost averaging. Did you notice the reintroduction of our LEND feature?
LEND allows you to gain passive returns on your crypto holdings and counteract the volatility of the market. Aggressive promotion of lump-sum buying has been curtailed. We are now more focused than ever on helping you understand the market, invest slowly and create generational wealth.
We only show you the important stuff – So you can get back to safe investments
Crypto and digital assets are still developing and doing so at a rapid pace. And following suit, information surrounding crypto and digital assets has witnessed a boom like never before. However, is so much information good? And is all information good information? With so much data and information at our fingertips, we understand that it may get overwhelming to mine the gold from the rocks.
Keeping this in mind, our efforts have witnessed a shift towards disseminating correct and relevant information to address misconceptions, FUD, and dispel unfounded rumours to help you cut the noise out. ‘Educate and create awareness’ is the new maxim we live by. These efforts are reflected in the content we publish in various forms across multiple platforms. You may already be familiar with our blogs and technical analysis emails which are sent out on a regular basis.
Through these, we try to present actionable insights that may help you make decisions in the interest of your financial health.
Let’s continue to make the crypto world a better place
With losses accumulating, it’s only natural for fear to set in. With inflation higher than ever before, it’s understandable and logical that you would want to cut your losses. However, what is to be remembered is how this is a recurring market phenomenon. And the adage, the night is darkest before the dawn has already been ratified in previous bear markets. That is just how markets work. Web3 is here to stay and grow at an exponential rate once we get over this minor speed bump.
Conclusion: Tomorrow’s a new day. Here’s to feeling better, investing better, and getting more done
While the volatility associated with these assets may be cutting us deep right now, the same volatility presents a potential solution to greet inflation. So how do you go about investing when you can’t see the light at the end of the tunnel? You do it slowly and you do it with us. Our marketing efforts are focused on ensuring your access to factually correct and relevant information and will continue to be so to help you understand and make the best of this bear market.