14th February 2024| ZebPay Trade-Desk
An Overview
In 2022, crypto emerged as a ubiquitous topic of conversation. Therefore, it’s hardly surprising that referencing “crypto” in an online dating profile can attract additional attention. A recent study conducted by brokerage firm eToro provides fascinating insights into this phenomenon. According to their findings, 33% of surveyed Americans expressed a greater likelihood of going on a date with someone who mentions crypto assets in their online profile. Interestingly, among the 2,000 adult residents of the United States aged between 18 and 50 who participated in the survey, over 40% of men and 25% of women indicated a heightened interest in a potential date when crypto is mentioned in their dating profile.
Callie Cox, a U.S. investment analyst at eToro, highlighted the intriguing intersection of money, culture, and identity revealed by eToro’s inaugural “Crypto & Culture” survey. “The genesis of this campaign was to better understand how people think of big life projects and finding that perfect partner,” said Cox. One of the standout discoveries in the report was that 33% of respondents expressed openness to dating someone who mentions crypto in their profile. “This shows there is a connection between money, love, and identity when people look for a partner on a dating app,” as observed. It also found it intriguing that nearly 74% of survey participants stated they would likely go on a second date with someone who paid the first date’s bill in Bitcoin.
While these insights suggest that individuals openly embracing crypto may garner more attention on dating apps, as noted that Millennials and Gen Z respondents dominated the survey. “Everyone had to self-identify, and most of the respondents were from the younger generation,” it remarked. Additionally, the report mentioned that eToro’s findings indicate that paying a bill in Bitcoin is more appealing to men than women.
Putting aside discussions about crypto and dating, eToro’s research also revealed that 8% of participants expressed a desire to receive a non-fungible token (NFT) as a Valentine’s Day present this year. Cox remarked that this figure wasn’t surprising, given the NFT market’s recent surge, but she found it intriguing because it underscores the younger generations’ appreciation for identity-themed products. “The younger generation wants to possess items that reflect their identity, whether in the physical world or in the Metaverse, and NFTs epitomises this sentiment,” as explained.
Consequently, various identity-themed Valentine’s Day NFTs have emerged this year. For instance, MYKA, a renowned jewellery designer, has unveiled a limited-edition NFT collection featuring digital renditions of their top-selling jewellery pieces. Additionally, eToro’s study discovered that nearly 20% of single individuals would be more interested in dating someone if they used an NFT as their profile picture on a social platform or dating site.
In the age of digital revolution, where technology permeates every aspect of our lives, it comes as no surprise that even matters of the heart are being redefined by the digital realm. Valentine’s Day, the quintessential celebration of love and romance, now finds itself intertwined with the world of crypto, ushering in a new era of digital courtship and affection.
1. The Rise of Crypto Cupids:
Gone are the days of traditional courtship confined to handwritten love letters and candlelit dinners. In today’s fast-paced world, where connections are forged in the digital sphere, crypto has emerged as a novel tool for expressing love and devotion. Couples are now turning to digital tokens as a symbol of their commitment, with some even incorporating crypto into their marriage proposals and wedding ceremonies. The rise of “crypto cupids” is evident, as more couples embrace the idea of sharing a digital wallet as a testament to their partnership and trust.
2. Love in the Blockchain Era:
The advent of blockchain technology has introduced a new dimension to the concept of love and romance. With its decentralised nature and immutable record-keeping capabilities, blockchain offers couples a secure and transparent platform to navigate their financial affairs and express their affection. From exchanging crypto gifts to creating digital love contracts on the blockchain, couples are exploring innovative ways to incorporate technology into their romantic lives.
3. Digital Tokens of Affection:
Crypto presents a plethora of opportunities for couples to express their love and appreciation. Whether it’s gifting NFTs representing cherished memories, sending crypto donations to charitable causes in each other’s names, or investing in a shared digital asset, the possibilities for romantic gestures are endless. Moreover, the decentralised nature of blockchain technology empowers couples to take control of their financial futures and build wealth together, fostering a sense of unity and partnership.
Read more: NFT Vs Crypto
4. Long-Distance Love, Powered by Crypto:
For couples separated by geographic distances, crypto serves as a lifeline that transcends borders and time zones. With its ability to facilitate instant, low-cost transactions across the globe, crypto enables partners to stay connected and support each other financially, even when miles apart. Whether it’s sending remittances to loved ones or pooling resources for shared goals, crypto empowers couples to overcome the challenges of long-distance relationships with ease.
5. The Future:
As we celebrate Valentine’s Day in the digital age, the intersection of love and crypto opens up exciting possibilities for the future of romance. As technology continues to shape the way we experience love and connection, one thing remains clear: love, in all its forms, will always find a way to thrive.
In conclusion, Valentine’s Day serves as a reminder that love knows no bounds, transcending physical, cultural, and technological barriers. As we embrace the digital revolution in romance, let us celebrate the transformative power of crypto to enrich our relationships and create lasting memories with the ones we hold dear. As we navigate the complexities of love in the digital age, may we find solace in the enduring power of human connection, both on and off the blockchain.
